The recent pandemic caused the fashion industry to pause and reset. Becky Mullins, Creative Director at We Are FEP, has outlined how they have been adapting to the changes and supporting the industry by creating a digital presence for their company and the emerging brands and graduates they support. We Are FEP is a one stop creative production company, offering all types of fashion production from shoots, runways, installations, pop ups and parties. The creative division of the company represents models, makeup artists, stylists and photographers, as well as Art Directors and performers. We Are FEP works with brands from startup, assisting them on branding, sales marketing, and all types of content creation leading on to PR with their experienced PR division. Their core aim is to create memorable fashion experiences and events that monetise the brand and gain global exposure for the brand.
When lockdown began, Becky started the free of charge YouTube channel Fashion Inc, allowing companies to submit their brand video to promote themselves and help build relationships, aiding the audience to see the faces behind the brands. Becky runs IGTV live videos with these brands every Monday, Wednesday and Friday, increasing their social media following and connecting them with bigger audiences. Through this medium, they have assisted the brands in becoming more digital, and clients have claimed they love the way it has significantly gained them more followers on social media. As a company, it has also meant an increase in business for We Are FEP, as the audience see the faces behind the company, strengthening relationships, building trust, and garnering further brands looking for mentoring, branding and PR services. Becky explained that, “The change was strange at first, but now we have adapted to it, and love the time it gives us to do things in a new digital way, as opposed to rushing around London attending meetings and spending half the day stuck on public transport. We are thus able to use our time more efficiently in assisting our clients.”
We Are FEP work with their clients on all aspects of fashion business to help build fashion brands with longevity. They themselves have adapted and rebranded and their new website will be launched in the next few weeks with the facility to stream digital events from their website. With the current Covid situation meaning that no events will happening for the foreseeable future, We Are FEP have moved with the new digital way of working, planning digital fashion shows, installations and e-commerce pop ups. They have also recently partnered with the Fashion Channel in Milan in order to also stream their shows to their 2 million subscribers.
Becky Mullins Director- We Are FEP
All enquiries enquiries@fashioneventsandproductions.com
We Are FEP new website will be live in August