Farfetched is a high-end fashion retailer founded in 2007 by Jose Neves. In 2005 Farfetch sold in 25 outlets across 5 Countries, by 2016 the company had 500 boutique partners and 200 direct brand partners. Through a number of strategic partnerships with companies like Chanel and Conde Nast, Farfetch has become a worldwide phenomenon. In 2018 Farfetch launched its technology accelerator Dream Assembly, a mentorship programme for select start-ups worldwide. Later that year it floated on the New York Stock Exchange.
Centric speaks to Michelle Wong about being a woman in Tech.
Michelle Wong
What field are you in?
I am in Analytics, with a key focus on marketing and customer analytics. I got into this role after searching for jobs that incorporated my favourite subject at university, Econometrics. I applied for this role with an agency specialising in marketing-mix modelling and two weeks later, I moved to London.
Is there a fair balance of male to female in your team?
In the team I currently lead, I have a 50:50 male-female ratio. This is fairly unusual as I have been in male-dominated teams throughout my career, even my managers have been predominately male. I am proud, I have been able to achieve this balance.
Where do you see data and technology heading in 10 years time?
Due to the speed of development in tech, I think tasks will change significantly as many are likely to be done easier, cheaper and faster through automation and AI, (Artificial Intelligence). The resulting impact will be about ‘how we do things’ more than ‘what we do’. For example, in Analytics, Analysts will probably use AI-based recommendations as a starting point for their analysis instead of deep-diving to prove or disprove an endless number of hypotheses. I also expect the focus on EQ (Emotional Quotient) will grow as AI currently has trouble replicating capabilities like influencing key decision-makers, empathising with colleagues, navigating politics.
Do you think the government needs to do more to be innovative and to lead the way in data and technology?
Yes, the industry is growing with the UK needing one million more tech workers by 2020.
The government can create awareness of these roles in schools and design tailored courses to enable individuals to easily enter the industry. I also think they can invest in Research and Development (R&D) in universities.
You are a woman in a male-dominated field, what advice would you give women out there?
First of all, this industry is really exciting with constant growth and innovation which opens endless opportunities. Tech allows you to shape the future of the industry. The fact that it is male-dominated should not be a factor that puts you off, especially now that awareness and actions to improve gender parity have taken off.
I would like to share three pieces of advice that have affected me and which I’m continuously working on:
Recognise the value of your opinion and have your say
Be assertive in meetings to share your valuable opinion and be heard, you’re not being rude.
Focus on being respected rather than liked
You can’t and shouldn’t please everyone as it will distract you and take time and energy away from tasks that matter.
Put yourself forward for opportunities you want rather than wait for it
Realise your worth and don’t be afraid to ask for opportunities that will give you the experience and exposure you want
Tech is a global affair, how can someone entering this sector do to stay ahead?
Globalisation stimulated the spread of knowledge in data and tech across countries which has enabled countries with resources to capitalise on it hence the birth of large tech organisations. These companies have been able to leverage data and tech in a way that has enabled them to scale and operate internationally through new business models and automation.
Anyone looking to get into tech, needs be proactive and be prepared to continually learn new skills and acquire new knowledge. Tech is not a stagnant industry, once you have done your qualification, you are not done as solutions and delivery are always evolving and you must evolve with too, by learning via online courses, conferences, apprenticeships, etc. You have to take charge!
What advice would you give anyone considering a career in data and technology?
Go for it if it excites you! You will be working in a super exciting industry which is constantly growing and evolving. The constant change provides endless opportunities to get out of your comfort zone and learn, as well as the opportunity to shape your own career path and role.
